guess IKEA will have a good marketing department to do market research to determine the preferences of consumers. Set a target market, study their characteristics and create an advertisement according to the demands of it and that is effective and gets the most direct way possible.
I also suppose that this is the criteria they have used in his last campaign.
And finally I would assume that the objective of IKEA, given its structure and its activity is to reach as many people as possible. Not necessarily people with high purchasing power who wants to buy something for your floor (whether owned or rented). The middle class, in a nutshell. Well
applying these three cases and after seeing the latest ads for the Swedish chain, what do you conclude?
case you do not remember, is that when a girl says, "What do you like doing on a holiday is to spend all day in bed to the sofa, the sofa to the table, the table over the sofa "
draw your own conclusions
Luis
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